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6 Şubat 2012 Pazartesi
Best Ben10 games
2 Şubat 2012 Perşembe
Social Landscape Review: Q3 2011
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook’s f8 developer conference contained more sweeping changes to the largest social platform (now 800 million users) since its launch in 2004.
July
Twitter Town Hall @ White House (7/5): In July, the first ever Twitter Town Hall was hosted at the White House by President Obama, and tweeters could send in their questions using the hashtag #AskObama. Our President has always done a good job using social media to connect with and converse with voters – he and his staff were widely acclaimed for their use of social during their campaign three years ago – and this was another great example of the flattening effect that technology has on society, all the way up to the highest office in the land.
Facebook Video Calling (7/6): When Facebook and Skype joined forces, we knew it was only a matter of time before regular text chat would turn into video chat, especially with Google+ Hangouts launching a month earlier. Usage numbers aren’t public, but the feature itself is quick to install, easy to use, and sleek in integration.
Foursquare Redesign and Notification Tray (7/15): Foursquare made a couple plays during Q3, both to their web interface and to their mobile app. In this update, a new notification tray is unrolled to users, and is met with positive feedback. The tray simplifies and rolls up many of the processes that foursquare users had become accustom to, providing an experience with less friction and a smoother overall experience for surfacing relevant content.
August
Foursquare Brand Pages Now Self-Serve (8/2): In early August, foursquare opened up the Brand Page creation process to businesses, making the process infinitely more scalable and increasing the value (via Page control) for businesses on the platform. To get started with your brand page, check out Foursquare: Create Page.
Facebook Messenger (8/9): With the acquisition of Beluga, Facebook made a strong play into mobile messaging and released a stand-alone mobile app called Messenger. It integrates directly into your Facebook Messages, syncing conversations and surfacing the friends with whom you message the most. With over 350 million active users accessing Facebook via mobile, expect to see more attention given to the distribution channel from the largest social platform during Q4.
Targeting Your Sharing on Facebook (8/23): In an effort to make sharing and privacy more transparent with its 800 million users, Facebook began rolling out targeted sharing at the end of August. This allows users to post updates and content in three tiers, Public, Friends, and Custom (where you can target by List group), in addition to being able to pre-approve tags in photos and updates before they go live. Also, Facebook surfaced the View Profile As button, making it easier to see how your profile appears to any other user on Facebook. Overall, these changes are another step forward in gaining the trust of the masses.
September
Facebook Subscribe and Changes to Newsfeed (9/20): Pre-f8, Facebook rolled out several important structural changes that took aim at some nice functionality that already existed outside of the platform. The Subscribe button was introduced, which essentially allows you to receive a person’s status updates in your newsfeed, like and comment on them, without being connected to them as friends. Take that, Twitter. Then Facebook rolled out Smart Lists, which segments your friends into groups, which then allows you to dictate both what you share with them and what gets shared with you, and upgraded the ticker to display a real-time stream of activity across your social graph. Take that, Google+.
Share Photos on Twitter via SMS (9/21): Right before f8, Twitter introduced SMS photo sharing. Some may ask, why are upgrades being rolled out for SMS in Q3 of 2011? The significance is that there is still much of the world where smart phones aren’t as pervasive, but where users still need to connect and share. A picture is worth a thousand words, and as global new sources like CNN increasingly source the ‘public journalist,’ photos take center stage when breaking global events, be they natural disasters or political upheavals.
Facebook Timeline (9/22): In September, Facebook began unleashing feature changes and upgrades, and everything came to a head at f8 with the introduction of Timeline, which represents a new lens on the user profile page, largely unchanged since it’s inception. Timeline also represents an enormous opportunity for brands, as they now have the ability to weave themselves into the fabric of consumers lives with utility and entertainment like never before. For more on this, check out Paradigm Shift for Brands on Facebook.
Google+ Membership Climbs (9/26): Reported in late September was the continued growth of the nacent social network, Google+, and how it was primed to take over significant market share from other players and, most importantly, Facebook. Then people seemed to realize that nobody else was there. Hindsight is 20/20 so we’ll see what happens with Google+ in Q4, especially with the roll out of brand pages and functionality.
Foursquare Global Hackathon Winners Announced (9/28): On the heels of f8 was the announcement of the foursquare global hackathon winners. The winning applications were focused on utility and social good and, if anything, show that there are still rich developer communities outside of Facebook. That said, with the advent of tagging locations and new apps that allow for User, Action, Object functionality, will folks continue to use foursquare when it means they can only checkin to a place, when on Facebook, you can checkin to a place, be reading a book, be hiking a trail, and be cooking a dish (hopefully not all at the same time)?
f8 truly changed the direction of all players in the space, from Google+ privacy advantages, to Foursquare checkins, to Twitter follower functionality. Now that Facebook has surpassed the number of users that the entire Internet had in 2004, and with the fact that they are dictating the structure of the landscape with such sweeping changes, should we consider the Facebook Platform the ‘new’ web?
Did we miss any major updates from Q3? Link us to them in the comments!
Nielsen– The Social Media Report
A recent study by Nielsen – the State of the Media: The Social Media Report (Q3 2011) – is a revealing snapshot of the current social media landscape and audience in the U.S. The results reinforce the growing popularity of social media as a way to connect people with brands and ultimately the influence social media has on consumer behavior. What follows are a few of the key results shared in the study examined closely through a business lens.
“Social networks and blogs are still the top online destination– accounting for a total of 23% of time spent online. 4 in 5 active internet users are visiting social networks and blogs.”
With so many people spending more time on social networks than on your average business page, are you engaging your customers where they are? What are you doing to engage in conversations, raise awareness of your brand’s products and services or are you still expecting consumers to come to you?
Times are not what they used to be. The simplistic ‘Build it and they will come’ approach just doesn’t cut it any longer. This isn’t about not investing in your corporate website, but rather looking at bringing some of it to where your consumers are hanging out– social networks. As well, it means paying attention to what consumers are saying about your brand and engaging where possible. Businesses need to humanize their brands on social networks. This is something many are still struggling with.
To be successful, firms must ensure they have a content strategy that includes social media. Ask yourself, what are you doing to ensure your brand is on the same social networks that your consumers are on? Remember to include the right listening and engagement strategy as well as a good content plan.
“Americans spend more time on Facebook than they do on any other U.S. website.”
To paint a more detailed picture– 53.5 billion minutes are spent on Facebook, with Yahoo at a distant 2nd with only 17.2 billion minutes spent.
While this may not be surprising, this is something that companies should pay attention to, especially if there is a lot of investment made to drive people to the main corporate website. With stats supporting people flocking to Facebook and spending a lot of their online time here, it would make sense for brands to not only have a presence here but to develop the right content and engagement strategy that could help meet their goals.
It’s not about doing away with your corporate website as there are lot of good reasons to continue investing in it but rather looking at how you can bring your brand to Facebook and how to incorporate some of the Facebook functionality onto your own corporate site.
Are you allowing consumers to make purchases directly from Facebook or view television shows while engaging with their Facebook friends? What about the reviews and other comments that users leave on your brand page, are you listening, engaging and responding regularly?
“Close to 40% of social media users access social media
content from their mobile phone.”
According to NM Incite, nearly 2 in 5 social media users access social networks form their mobile phones.
Always on the go and engaging with friends, this is your new consumer. What does this mean for business? For starters, it means that listening and engagement doesn’t stop when business hours are over. With the mobile user accessing their social networks on the go, it means having a content and offer strategy that caters to this.
Are you including updates that would be relevant to users– tips, latest news, offers– that are short, easy to access and shareable via a mobile device?
It is worth thinking about how your business content, products and services could be of use to the on-the-go person who stays connected to their networks by way of their mobile device. Are you considering things like Foursquare and GetGlue where users who check-in can receive tips or offers related to your business? Are you doing anything to encourage users to review and upload photos from their mobile device– making it easy and possible.
As well, are you ensuring that your business is monitoring the conversations that are happening within the social media space at all times– engaging, responding when necessary?
Think about it. With more people accessing social media content from their mobile phone, this could mean that people could comment on an experience had with your business immediately as it happens via their mobile phone– broadcasting to all of their friends and followers. Do you have a plan in place to address this?
“70% of active online adult social networks shop online, 12% more likely
than the average adult Internet user.”
What is interesting to note is the high percentage of people that are active participants in social networks and how this correlates to online shopping. There is a huge opportunity here for businesses to leverage this fact and relooking at their ecommerce strategy to make any necessary changes.
For one, look at your current online shopping experience. Have you integrated social into the purchasing process, allowing consumers to read and write reviews, share what they are looking to buy with their friends, add to a wish list that they can then share with friends and family?
What about taking the shopping experience to social networks where your potential and existing consumers already are? Look at integrating some of the key products/services right onto Facebook, allowing them to use Facebook credits as a way to purchase right from where they already are engaging. Here’s an opportunity for their purchase to be shared with their other Facebook friends, reaching an audience your business may otherwise not have been able to reach.
Shopping is more often than not something that is ‘social’, so why not ensure that your business’s online experience is also ‘social’ – whether it means integrating straight onto your ecommerce site or by bringing some of that ecommerce to where your potential consumers already are – social networks.
“53% of active adult social networkers follow a brand, while 32% follow a celebrity.
60% of social media users create product and service reviews.”
Those statistics surprised even me. What would be interesting to note is how active these people are on the brand pages, and conversely the brands with their consumers. Are their specific brands people seem to ‘like’ more than others? Nonetheless, this is an important number to note for many reasons. For one, does your business have a content strategy in place to keep people coming back and engaged with your brand page once they’ve” liked” it?
Active social media users are more influential. Consumers trust peer recommendations first. These reviews and recommendations by peers are their way of finding out the information they need – price, quality, value – before making a purchase.
Their influence should not be understated. Peer reviews are powerful and can influence online spending. If you are receiving a lot of negative reviews about a product or service, chances are people reviewing these are thinking twice before making the purchase or coming to your establishment. Are you listening and making appropriate changes where possible?
Chances are, many of the people you know are on at least one social network and participate on a frequent basis. With the growing number of people on social networks and spending more and more of their time here, brands need to ensure they have the right strategy in place to listen, monitor and engage with these influential consumers. With social media making it possible for consumers and brands to connect, and with its growing popularity and power of influence, it is more important than ever before for brands to target the right audience with the right message in the right media setting.
Announcing February’s Initial Schedule
Today marks an important date for Social Media Week February, as we unveil our initial schedule for the week!
We’ll officially open registration January 17th but as the weeks go by, you can get ideas from events that others have posted and add current events to your favorites to save time once registration opens.
Signing up is simple:
1) Create an account- or if you already have one, just log in
2) Filter events by city or category
3) Select the events to add my clicking on “favorite”
3) Review your favorites in “My Events” section
Registration will open on January 17th, so you can continue to update and amend your favorites until then.
To help get you started, we’ve listed out some of our top picks. Peruse our favorites below and share yours.
Singapore:
The Great Food Debate: Food bloggers vs. Food Critics vs. the People pits each side and analyzes the credibility that each population brings to the area of social eating and food.
TweetJams provides Singapore’s first crowdsourced jam session using tweets submitted by fans and a live audience.
Social Media Graveyard is an exhibition/installation that traces the evolution of technology and social media platforms (MIRC, ICQ, Friendster, Neopets etc.) that once existed but are now extinct.
Tokyo:
Social media on multi-devices | マルチデバイスXソーシャル explores how social media has changed our communication on the go.
Social Gaming | ソーシャルゲーム examines the shift from feature phones to smartphones, particularly in the hot market of Tokyo.
Toronto:
Theatre & Online Interactivity provides an in-depth case study on praxistheatre.com and the notion of social media as audience and performance development tool.
The Money Movement Goes Social looks at how the financial sector is using online tools to better equip consumers and teach citizens about important topics like saving, retirement, financial literacy and money.
Project Butterfly: Escaping the Net looks at the effect of learning how people interact in the real world can have on the online space.
London:
Men Are From Foursquare, Women Are From Facebook brings the battle of the sexes to social media.
The Socialympics looks at the Olympics in London from the perspective of changes being brought on by social media.
Miami:
Television & Social Media- BFF? reviews the emerging area of social TV.
Reality TV Loves Social Media explores how reality stars are using social media to their advantage and covers success stories & pitfalls of this approach.
New York:
New York has pulled together a list of keynotes to kick off the week.
Don Tapscott, Curator of SMW and Author, will share his expertise on the business web and the social impact on technology
Jeff Dachis, Co-Founder of Dachis Group and former Chairman of Razorfish, the world’s largest digital marketing solutions firm, will lend his perspective and knowledge on digital marketing and social business performance.
Dough Rushkoff- Writer, Thinker & Publisher- and Neil Postman Award winner- discusses the ways people, cultures, and institutions create, share, and influence each other’s values.
Chris Kaskie, President of Pitchfork Media, will keynote on the his experiences and expertise in the role the online world has on music and consumers.
Jeremy Gilley, Founder of Peace One Day, discusses the impact of the online community in the non-profit sector and how he’s been using social and online tools to make an impact for world peace.
Pratt Brainwaves brings together NYC’s community of information and library science professionals for bold new thinking in information technology, academic research, and networking
See the full listing of all events here and if you’re feeling creative, submit your own. And until registration comes along in January, help us spread the word- tweet and share your event favorites.
SMW Global Curator Don Tapscott listed as Top Global Business Thinker
A month ago, we introduced you to our Global Curator, Don Tapscott. In addition to his role with us, he is an adjunct professor of management at the Rotman School of Management at the University of Toronto and is one of the world’s leading authorities on innovation, media, globalization and the economic and social impact of technology on business and society- and let us not forget his musical role as keyboardist in Toronto-based band Men in Suits.
Now, we can add to his bio a Thinker50. We are excited to announce Don has been listed as an Business Idea Guru in the top 10 of Thinkers50. Thinkers50 is the definitive global ranking of management thinkers published every two years. This prestigious award is based on voting at the Thinkers50 website and input from a team of advisers led by Stuart Crainer and Des Dearlove. Don was chosen out of thousands of nominees and was selected based on originality of ideas; practicality of ideas; presentation style; written communication; loyalty of followers; business sense; international outlook; rigor of research; impact of ideas and what Thinkers50 calles “the elusive guru factor.”
See Don’s interview for Thinkers50. And join us in congratulating Don on this great honor.
Former Activision and Call of Duty Veterans Create Social Gaming Startup U4iA Games
Video game industry veterans Chris Archer and Dusty Welch recently joined forces to create new gaming studio U4iA Games. The goal of U4iA is to allow hardcore gamers and video game fans to interact on developing and existing social media platforms, from Facebook to mobile phones to various networking sites.
The studio is located in Bellevue, Washington, and the U4iA team is currently working on an online-only free game that is labeled a “first-person social game.” Welch, a former SVP at Activision is the current CEO of the gaming studio. Archer is the Chief Creative Officer. The duo have already worked on games such as Guitar Hero, Spider-man and Call of Duty.
U4iA believes that there is a new type of video game player emerging – the hardcore social gamer. The hardcore social gamer is a player who spends just as much time logging hours on Xbox Live and PSN as he does networking and socializing on sites such as Facebook, Twitter and StumbleUpon.
Welch states that his company hopes to create high-quality social games like Riot Games’ popular League of Legends, a PC game where users play for free but use actual cash to purchase virtual goods. Welch also feels that serious gamers are moving to new platforms, such as social networks and mobile phones.
“Many studios are making casual games for a core audience,” Archer, U4iA’s CCO and 20-year industry veteran, said. “We’re making core games for a social audience.”
“We think the hardcore gamers are going to start looking for the core games on the social and mobile networks now,” Welch added.
U4iA has already raised $1.4 million in seed funding and has acquired 14 employees. How do you see the future of gaming and social media continuing to intersect?
Abigail Elise is a freelance video game/geek culture writer, blogger and vlogger. She currently lives in New York City. She has a Bachelor’s Degree in Journalism and is from Pittsburgh, Pennsylvania. You can learn more about her on her site.
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